Diversity in Sales
Sales People interface with diverse customers in the field on a
regular basis in terms of values, religion, sex, race, culture and
a variety of other areas. Their responsibilities require the timely
establishment of quality relationships with people who are often
very different than themselves. In this course, participants will
develop a number of skills that they can apply immediately in establishing
quality relationships with customers.
Course participants will learn to:
- Recognize subtle behavior patterns with diverse customers that
limit sales success, and learn a specific tool for effectively
resolving interpersonal conflicts where diversity in sales is involved.
- Create quality cross-cultural relationships with customers that
ensure exceptional service by distinguishing unnecessary and required
expectations in sales.
- Communicate effectively in cross cultural relationships with
diverse customers through learning your own cultural communication
style, the skill of active listening, and conflict resolution behaviors
in cross cultural relationships.
- Develop shared values for quality cross-cultural relationships
The seminar includes individual, paired and group exercises, video
case studies, and question and answer discussion. The complete seminar
is a full day, however, each of the modules can be completed in two-hour
For more information, or to schedule a seminar, workshop, or speech:
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